Traditionally, branding is defined as a "name, term, sign, symbol or design, (or a combination of) that is intended to identify the goods and services of one seller - and to differentiate that seller from its competitors. Branding is about getting your prospects to see you as the only one that provides a solution to their problem.
Your brand resides within the hearts and minds of clients and prospects. It is NOT just a logo, it is the sum total of their experiences and perceptions - some of which you can influence, and some that you cannot.
With over 16 years of experience in brand development, Sherpa can help you find your Shangri-La. It’s a place where you get a brand identity that is truly unique and fits perfectly with the experiences that people have (and expect to have) with your organization.