[Infographic] Is Getting a Chatbot a Good Idea?

Chatbots have been around for some time and with increased investment in AI technology, they have become a viable marketing tool that can aid in customer service. Some brands are investing in chatbot solutions that filter out and resolve common inquiries, directing complex inquiries to customer service staff and saving on labour costs.

Customers have questions and they need answers. An infographic by Grazitti Interactive examines chatbots from different perspectives in a conversation between two friends. The infographic explores what a chatbot is, the marketing framework, consumers feelings, and business profitability.


If you'd like to read the full article, head on over to MarketingProfs!


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