Chatbots have been around for some time and with increased
investment in AI technology, they have become a viable marketing tool that can
aid in customer service. Some brands are investing in chatbot solutions that
filter out and resolve common inquiries, directing complex inquiries to
customer service staff and saving on labour costs.
Customers have questions and they need answers. An
infographic by Grazitti Interactive examines
chatbots from different perspectives in a conversation between two friends. The
infographic explores what a chatbot is, the marketing framework, consumers
feelings, and business profitability.
If you'd like to read the full article, head on over to MarketingProfs!
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