The days of being active on social media and gaining influence are over. Just being 'active' does
not cut it. There is a lot of noise you need to break
through if you want to find success.
Take a minute to
scroll through your social media feeds and look for posts that are from
business accounts that actually cause you to stop and engage with them, let alone
read them. They are very few and far between. To help you create social media
content that performs well, here's a quick reminder to avoid the following three mistakes:
1. Using Stock Images
Stock images have their place,
but social media isn’t one of them. Your social media platforms are a way for you to
attract and connect with potential new customers and continue engagement with
previous customers. Using stock images can make your content feel too
promotional -- you want consumers that come into contact with your social media
content to be interested in your brand, not turned off due to images that
look like they belong in an instruction manual.
2. Too Many Hashtags
Hashtags are a great tool to use to help improve social media content
discovery, but don’t go overboard. Using too many hashtags in a post not only
makes it look spammy, but it can also annoy consumers - and that’s
the complete opposite of what you are trying to accomplish.
The goal of social media is to build brand awareness, create fans of your
brand and then eventually drives sales and revenue. Jamming every post full of
every hashtag imaginable will act as customer repellent.
3. Voicing Personal Opinions
Remember that you aren’t the only
person who will be reading what you post, which is why you should never discuss
things like religion or politics on social media. Other people reading your
content will have a wide range of beliefs and opinions. Being conscious of this
will help you avoid pushing potential customers away or receiving public backlash.
You have to be respectful of
others’ feelings. A single tweet or Facebook post that is controversial can
bring with it a complete PR disaster. Some of the biggest brands even make
mistakes, as evident by these social media fails that have occurred
this year so far. It’s very simple -- avoid personal opinions that could cause
controversy.
If you’d like to go more in depth
and view more reasons, check them out at the Entrepreneur!
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