3 Common Mistakes You Should Avoid When Posting on Social Media

The days of being active on social media and gaining influence are over. Just being active does not cut it. There is a lot of noise you need to break through if you want to find success.

Take a minute to scroll through your social media feeds and look for posts that are from business accounts that actually cause you to stop and engage with them, let alone read them. They are very few and far between. To help you create social media content that performs well, make sure to avoid the following five mistakes.

Using Stock Images

Stock images have their place, but social media isn’t one of them. Your social media platforms are a way for you to attract and connect with potential new customers and continue engagement with previous customers. Using stock images can make your content feel too promotional -- you want consumers that come into contact with your social media content to be interested in your brand, not turned off due to images that look like they belong in an instruction manual.

Too Many Hashtags

Hashtags are a great tool to use to help improve social media content discovery, but don’t go overboard. Using too many hashtags in a post not only makes it look spammy, but it can also annoy consumers - and that’s the complete opposite of what you are trying to accomplish.

The goal of social media is to build brand awareness, create fans of your brand and then eventually drives sales and revenue. Jamming every post full of every hashtag imaginable will act as customer repellent.

Voicing Personal Opinions

Remember that you aren’t the only person who will be reading what you post, which is why you should never discuss things like religion or politics on social media. Other people reading your content will have a wide range of beliefs and opinions. Being conscious of this will help you avoid pushing potential customers away or receiving public backlash.

You have to be respectful of others’ feelings. A single tweet or Facebook post that is controversial can bring with it a complete PR disaster. Some of the biggest brands even make mistakes, as evident by these social media fails that have occurred this year so far. It’s very simple -- avoid personal opinions that could cause controversy.

If you’d like to go more in depth and view more reasons, check them out at the Entrepreneur!

 

______________________________________________________________

Thanks for reading!
Enjoyed this article? Sign up for The Summit - our monthly Newsletter.
Say Hello On: Instagram | Facebook | Twitter | LinkedIn | YouTube

 

Related Posts





BECOME AN HONORARY YETI!

Subscribe to The Summit our monthly e-newsletter!


Subscribe