3 Fundamentals of SEO Content Production

3 Fundamentals of SEO Content Production

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May 17 2018
Marketing News

Achieving the number one page ranking is gold in the Search Engine Optimization (SEO) world. While there are many strategies that may earn you the number one spot, there are 3 fundamentals that are essential to every successful website.

1. Defined Target Audience

Define who you are speaking to and understand their needs. Once you understand your target audience, you can write in a style that keeps them engaged, provides them with real value, and offers the answers to their questions about your products or services.

There are many blogs that attempt to appeal to range of audiences that is too broad. These sites tend to be unsuccessful since no one is truly retained or engaged by their content. You can’t please everyone, so don’t be afraid to fill a specific niche. Over 3.5 billion people are connected to the internet – odds are, your ideal customer will come across your targeted content.

2. Micro-Engagements

So, what if users are accessing your website, but your site analytics tell you they’re leaving within 60 seconds? A high “bounce rate” is a frustrating challenge, but it’s possible to keep your users’ attention longer with minor changes. Try using micro-engagements to keep your audience engaged throughout your content. There is no cookie-cutter set of micro-engagements that are guaranteed to engage your visitors, though here are some options that you can experiment with to see what works best!

Try adding:

  • Relevant photos
  • Examples
  • Numbered or bulleted lists
  • Infographics
  • Calls to action (CTAs)
  • Highlighted or bolded text

As you may have noticed, a couple of these tactics were used in this article. And here you still are!

3. Current & Fresh Content

One of the biggest mistakes people make with content creation is relying too heavily on curated content, instead of having a healthy mix of curated and “in the moment” content. While you should rely on a bank of curated content for those slow days, it is important to be looked at as a thought leader in your industry and frequently introduce new ideas that stimulate conversations.

These 3 simple improvements can do amazing things for your website’s search rankings. If you’d like to dive deeper, check out this article over at Search Engine Land.


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