3 Quick Tips to Improve Your Local Search Strategy

Appearing in local searches is something businesses need to be taking very seriously if they would like to be successful. Ranking on a local search is no overnight job. Local Search Engine Optimization (SEO) is extremely competitive and when it comes to any sort of SEO strategy, there is one thing to keep in mind: it changes constantly.

While there are many different factors, here are 3 quick tips that you can do right now to improve your local ranking.

Google My Business – Claim & Optimize

This is one of the most important things a local business can do. Claiming a company on Google My Business is extremely simple and gives you serious exposure if properly optimized. This is a very important for businesses in lagging industries. For example, a self-serve/wand carwash. By simply claiming your Google My Business page and filling out information fields, you will appear ahead of all the others that have not done this.

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Use Online Directories and Citations

These directories in online sites such as Yelp or Angie’s List. There are many out there and it is important to fill out your business information on them. Be sure to update these accurately and consistently across the respective directories. Any differentiation will be penalized by Google and can hurt your rankings.

Pursue Online Reviews

Everyone looks at reviews and they play a big role in your business ranking. You should be actively pursing these reviews and asking your customers to leave them. Keep it mind that you don’t have to have all 5-star reviews. In fact, most people appreciate to see a couple negative ones to see what the worst outcomes of dealing with your business are and how you responded to them.

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If you’re looking to see more tips, check them out at Search Engine Watch.

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