Summer is here, and brands have been taking advantage of
flat graphic style illustrations to make their product ready for the season. Branding is a key piece in all businesses
and great brands have the ability to be versatile but remain true to their
purpose. This flat graphic style simplifies shapes and allows blocks of color
to stand out. Here are 5 examples that are doing an amazing job!
Elderbrook Drinks
Are you kidding me?! This branding screams summer time.
First picture that comes to mind is sitting out on the deck, a slip-n-slide
heading down towards the river from the back of the house, with the team out
and about having a fantastic day in the summer time heat.
Sonic
Sonic does a great job of bringing back a novelty feel to
their cups this summer, while keeping it fresh. A simple cup with an intriguing
and visually appealing design - like this one - can translate to countless
social media shares, especially through Instagram and Snapchat stories.
The Kombucha Shop
Kombucha, a somewhat trendy product, relies on new customers
giving it a shot. The Kombucha Shop developed this summer time branding which
is extremely appealing to anyone looking to take up a new hobby or summer
project.
Tap Espresso & Salad Bar
How fun is this takeout packaging? Like Sonic, this is
another one of those products that will encourage people to create content and
share across the social media universe. If you ask me, the product could be
terrible, yet based on this branding and packing alone, I would make a
purchase.
Get Grubs
There could be McDonalds fries in this box and I wouldn’t
believe it because Get Grubs branding and packaging would have me believing
that it is something better. This packing paints the picture of a nice picnic
out in the park, or maybe out on the dock at your cabin. Regardless, job well
done, Get Grubs!
If you want to see more intriguing branding and packing, see
more examples at The DieLine.
______________________________________________________________
Thanks for reading!
Enjoyed this article? Sign up for The Summit - our monthly Newsletter.
Say Hello On: Instagram | Facebook | Twitter | LinkedIn | YouTube