5 Things You Should Know About Generic Top-Level Domains and Dot Brands

In the early days of the Internet, there were only four top-level domains: .GOV, .EDU, .ORG and of course .COM. Unless you were a government, a school or a non-profit, the only top-level domain (TLD) that made any sense was .COM. Naturally, everyone from plumbers to politicians flocked to secure important .COM domain names. As an executive you need to understand how domain names fit into a larger part of digital transformation and consider what naming-convention strategy will lead your company into the future.