7 Simple & Effective Tips to Get Your Emails Opened

7 Simple & Effective Tips to Get Your Emails Opened

Big Ideas

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January 15 2020
Big Ideas

Emails are a great way to stay in contact with existing customers, or reach out to potential ones.

Email is an extremely cost-effective business tool, but not all organizations take full advantage of it. Whether you are selling a product, providing a service or writing an information-based newsletter – all businesses have the same goal in mind: to make a positive impression when they contact a person or other business via email. The first step is to have the recipient want to open the email.

Crafting the best email for your business can take practice and trials – however, there are some simple guidelines you can follow to get on your way:


1. Ask yourself, “What is my goal?”

This seems like a simple question but it is one that many businesses forget to ask before they start to write their business emails. You need to determine what it is you want to achieve for your business once your contact receives and opens the email. Are you looking to get new clients/customers? Inform people within your industry? Or, are you reaching out to existing clients/customers to close a sale?


2. Spend time crafting your subject line

This is what your email recipient will read first before they decide whether to open your email or delete it. Don’t be vague; let your reader know what the email is about without getting too wordy. Keep the email subject line at around 35 characters, so those viewing their emails on a mobile device will not have the subject line cut off.


3. Define your opening

“5 Design Metrics in Heaven” Be creative but stay on topic. You want to hook the reader, then quickly let them know how they can benefit from reading further.


4. Use Quality Images

There are great stock photos you can use, or consider having a professional photographer take some key photographs for you to use for future emails, your website, and promotional brochures. It is worth the investment; even a one-hour photo shoot has the potential to give you content for multiple marketing channels all year long.


5. Keep it simple

Too long and you risk losing the attention of the reader, too confusing and you risk losing the focus of the reader. You want the reader to be able to remember what the email was about – even a day after they read it. Many interested prospects return to an email and then make their decision to contact a business. This is especially true for emails that go out to customers on a regular basis. 


6. Be clear about your CTA

Let the reader know what you are offering and how it can benefit them. Your conversions will be 100% more effective if you develop specific, relevant landing pages created just for your call-to-action. Give your users what they want and when. And remember, it's not worth doing unless you can track it!

Use UTMs when possible: A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name.


7. Close with the right information

You want to end your email with as much thought as you put into the opening. Be professional, sincere and give your readers the correct information clearly so they can contact you.

Think about those emails you actually opened, the links inside you actually clicked on, and how easy it was to contact the business. What did they do to get you interested? And what was it about those other senders - whose emails you unsubscribed from - that guided your decision? See if you can pinpoint what they did wrong, and avoid those mistakes yourself.

Still stuck? Don’t be afraid to get professional help. Not everyone cuts their own hair! Feel free to contact us to hear about our pay-per-lead marketing program.



Thanks for reading!

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