Ad of the Day: Dove Does the Mannequin Challenge, but Turns It Upside Down

Ad of the Day: Dove Does the Mannequin Challenge, but Turns It Upside Down

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December 15 2016
Marketing News
Dove plays on the new fad 'the mannequin challenge' to show that maybe mannequins should look more like regular people. Very interesting
For the latest installment of its iconic "Real Beauty" campaign, Dove tweaks the bizarrely popular Mannequin Challenge meme. A group of diverse women invade a clothing boutique and turn the challenge upside down. Here, it's not the human who are asked to accomplish something.

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