Ad of the Day: You Might Feel a Bit Dirty After Watching These Wry New Ads From Tide

Tide is killing it with these new hilarious ads!
Saatchi & Saatchi wrings wry humor out of some socially awkward scenarios in its latest campaign for detergent brand Tide. Look, this stuff isn't soil-yourself funny—which is kind of a shame, actually, because Tide's vaunted cleaning action would really come in handy if it were.