Agencies Are Carving Out a Niche in Socially Responsible Marketing

Agencies Are Carving Out a Niche in Socially Responsible Marketing

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March 15 2016
Marketing News
Millennials will rally behind causes they care about-and will stand behind a brand that does the same. As Omnicom Group's Cone Communications shows, 70 percent will spend more on brands that support causes-and with millennials representing $2.45 trillion in spending power, the subject of corporate social responsibility carries an unexpected level of clout.

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