How do you like to get
your marketing news? In an email, or maybe in your social media feeds? At
Sherpa, we serve it neat. Alcohol & Analytics, our free marketing &
analytics event, is a dynamite combination of interactive marketing seminars with
unbeatable hospitality.
Our most recent event
on September 28th was one to raise a glass to. Nearly 100 people came out
to hear about cutting-edge marketing trends from Sherpa experts. In three
20-minute seminars, presenters got guests acquainted with some of the biggest
trends happening in marketing right now: predictive marketing, Snapchat, and
virtual/augmented reality.
The night opened with
a catered cocktail hour before Michael McCaffrey, our Calgary-based account manager
and B2B expert, got the ball rolling with an espionage-themed talk on
predictive marketing and how to reverse engineer how much to spend on marketing and how to measure the conversions that move prospects through the
sales funnel.
Mike Brown, our Winnipeg-based pop culture and social media
savant, dipped into the unexpected marketing opportunities for those who are willing to chart a new course on Snapchat.
Marty Fisher, Sherpa’s
president/owner/multi-disciplinary whiz, capped off the presentations with a
thrilling look at how brands are harnessing the power of AR/VR to create new
experiences for their customers.
By the evening’s end,
the room was abuzz—thanks in part to the open bar. Along with the night’s talking points, guests
could take home a complimentary, Sherpa branded, Google Cardboard VR box to try with their smartphones.
As
Sherpas and guests mingled over savoury mushroom tarts and maple-glazed salmon
skewers, we heard more than a few whispers along the lines of “so—when are you guys doing this again?”
Well, are you curious?
Would you want to
attend the next Alcohol & Analytics event?
If you’re in, subscribe to our Newsletter and we’ll make sure you’re one of the first to hear about
A&A and events like it. Got any ideas for topics you’d like to hear at our
next round? Reach out here or on social media.
Thanks for reading!
If you enjoyed this article, say Hello On: Instagram | Facebook | Twitter | LinkedIn