As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

Data for 2017 looks quite promising on if people will keep tuning into video on Social Platforms
A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and turkey-and-stuffing-filled "Golden Quesalupas." While the event is usually exclusive to social media influencers and celebrities, this ye