Best Days and Times to Post on Social Media

When you post matters. This is a fact and you’ve probably already noticed it on your business or personal social media accounts. Gaining engagement momentum is essential for getting noticed in a time when algorithms dominate social feeds.

Unmetric, an AI-powered social media analytics platform, reviewed social media posts from 100 US-based brands over a five-week period, then compiled the data into an infographic that explores the answers to that question.

Instagram:

Surprisingly, Instagram user activity peaks at 3-4 AM (Eastern US) on Sundays when factoring in global interactions, yet Instagram posts on Tuesdays received the best engagement.

https://sherpa2017.blob.core.windows.net/images/contenthub-posts/05-2018/June-5---Best-Time---Insta.png

Facebook:

Facebook's sweet spot for engagement is on Thursdays, 9-10 AM; weekends show lower engagement on Facebook.

https://sherpa2017.blob.core.windows.net/images/contenthub-posts/05-2018/June-5---Best-Time---FB.png

Twitter:

The most rewarding time for brands to post on Twitter is between 11 AM and noon.

https://sherpa2017.blob.core.windows.net/images/contenthub-posts/05-2018/June-5---Best-Time---Twitter.png

It bears mentioning that while these are general statistics for each platform, there are audience-specific factors that affect your ideal post times. For example, if you target users by profession, it’s important to consider what their schedule might be like and when your audience is likely to have time to check their feed.

Use these guidelines, along with some strategic thinking about your audience, to maximize your reach!

If you’re looking to see the original article, check it out over at MarketingProfs.

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