When you post matters. This is a fact and you’ve probably
already noticed it on your business or personal social media accounts. Gaining engagement momentum is essential for
getting noticed in a time when algorithms dominate social feeds.
Unmetric, an AI-powered
social media analytics platform, reviewed social media posts from 100 US-based
brands over a five-week period, then compiled the data into an infographic that
explores the answers to that question.
Instagram:
Surprisingly, Instagram user activity peaks
at 3-4 AM (Eastern US) on Sundays when factoring in global interactions, yet
Instagram posts on Tuesdays received the best engagement.
Facebook:
Facebook's sweet spot for engagement is on
Thursdays, 9-10 AM; weekends show lower engagement on Facebook.
Twitter:
The most rewarding time for brands to post on
Twitter is between 11 AM and noon.
It bears mentioning that while these are general statistics for
each platform, there are audience-specific factors that affect your ideal post
times. For example, if you target users by profession, it’s important to
consider what their schedule might be like and when your audience is likely to
have time to check their feed.
Use these guidelines, along with some strategic thinking about
your audience, to maximize your reach!
If you’re looking to see the original article, check it out over
at MarketingProfs.
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