Brand Construction, Renovations and Progressions

With complex branding challenges, there is no silver bullet.

A great branding solution involves deep research into stakeholder sentiments and aspirations, and a well-structured process a plan that can and will be ready to be adapted or shifted as new information is uncovered. This is all before the designers open their InDesign software.

Whether we are consulting in the marketing implications of a brand merger/acquisition, helping craft a Private Label line to make a splash in a competitive market, or revamping the brand story and visual identity for multi-national businesses, Sherpa tackles these in the same way.

  1. Understanding what you’re (internal) saying about who you are and what you do best
  2. Understanding what they (external) are saying about who you are and what you do best
  3. Crafting what you want your stakeholders to say (i.e. employees, clients, and stockholders)
  4. Leverage real and aspirational sentiments to create functional visual and non-visual brand elements
  5. Outline short-term /long-term roll-out and an asset adoption matrix outlining rules/guidelines
Winpak Brochure

Our Team

Mike Brown Mike Brown
Mike Brown
Digital Marketing Strategist
Derek MacDonald Derek MacDonald
Derek MacDonald
Senior Account Manager
Tara Jones Tara Jones
Tara Jones
Senior Account Manager (On Maternity Leave)
Andrew Baulin Andrew Baulin
Andrew Baulin
Account Manager
Isabelle Froese Isabelle Froese
Isabelle Froese
Motion Graphic Designer
Alex Shao Alex Shao
Alex Shao
Junior Outbound Specialist

Are you interested in seeing how Sherpa can guide your business through a branding exercise?

Book a 30-minute consultation with a Brand Expert today!


Book now

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