Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love?

Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love?

Big Ideas

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December 6 2016
Marketing News
Amazing Ad from Sandy Hook Promise which goes to show sometimes the underlying problem isn't right in front of you.
Here's a pretty amazing ad from BBDO New York, with a mystery at its core.  At the outset, we meet Evan, a high school kid who can't wait for summer break. He's so bored that he begins etching words into a table in the library.

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