Paid Marketing Specialist

Posting Date: Nov-22-2020 - Dec-04-2020
Location: Remote work-from-anywhere, Canada

Your Responsibilities:
• Manage the setup and ongoing management of paid campaigns with a goal of decreasing cost-per-conversion, increasing conversion rates and driving leads/sales for our clients.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Analyzing campaigns beyond surface level metrics to find meaningful nuggets that move the needle for our clients.
• Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
• Work with our Digital Marketing team to recommend spend, channel selection and weighting for various campaigns.
• Complete reporting that outlines what’s working and what’s not for our clients. Deliver relevant insights from campaign performance and provide valuable recommendations to implement.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Assist with other duties as required.

Other Duties as Required:
• Assist with Quality Assurance testing.
• Assist Account Managers, Salespeople and Digital
Marketing team members with tasks as requested.
• Sherpa is a growing company. As with all growing
companies, employees are expected to help fill any
gaps in work as each person’s capabilities allow.
• Occasional travel may be required.

• In-depth knowledge of and experience with paid marketing channels and technologies, including paid search (Google Ads), retargeting, social network advertising (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more), and Programmatic.
• Demonstrated ability to drive meaningful results through paid digital, with the numbers to prove it.
• An affinity towards data analysis and a commitment to continually optimize and improve paid campaigns in order to get the best results for our clients.
• Experience with Google Tag Manager and setting up campaign tracking that is robust and reliable.
• Ability to execute on numerous concurrent large-scale projects flawlessly.
• Experience handling marketing budgets and forecasting/reporting results.
• An entrepreneurial and self-starting drive to get things done.

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