Digital Marketing Specialist

Posting Date: May-01-2017 - Aug-01-2017
Location: Winnipeg, Manitoba

As the Digital Marketing Specialist, it is your role to support Sherpa’s internal departments that help support the growth of the company and our clients. This role requires a strong understanding and knowledge of website development, UX/UI design, inbound marketing tactics (such as SEO, PPC, Social Media, etc.), as well as the ability to uphold Sherpa’s quality customer service and project management for our clients.

You’ll be able to help grow and shape Sherpa’s Business Intelligence department, and build content marketing plans for Sherpa Marketing that positively increase exposure and new business for the company. You’ll also get to work directly with our clients to build digital marketing strategies and tactics that positively drive web traffic, social engagement and conversions.

Duties and Responsibilities

  • Help map our clients “customer journey” and plan digital campaigns as it relates to the strategy, tactics, and KPIs for measurement.
  • Ongoing planning, management, and optimization of PPC campaigns for both Sherpa and our clients.
  • Work directly with our Social Media Coordinator to help plan, execute and measure monthly social media plans.
  • Work with our Account Managers to put together proposals and quotes for new business and RFPs.
  • Project manage digital campaigns from strategy to execution.
  • Work with our Business Intelligence team to extract data that measures the campaign and business KPIs.
  • Prepare weekly, monthly, and quarterly reports, with in-depth insights and recommendations, for the Account Managers and their clients
  • Work with our internal teams to ensure personal URLs, handles, hashtags and phone numbers are being tracked and measured for all outgoing marketing materials (traditional and digital).
  • Work with internal web development teams to understand metrics that drive the wireframing and website UI design process (3D – Data Driven Design).
  • Work with our Copywriters and Brand Journalists to write SEO-positive blog posts and develop backlinking strategies for our clients.

Who We’re Looking For

  • At least 3 years of experience working in an agency or client environment fulfilling tasks as described in this document
  • Degree/Diploma in Marketing, Business, Creative Communications
  • Ability to work directly with clients and provide exceptional quality service and while managing deadlines and expectations
  • Ability to manage projects with tight and demanding deadlines
  • Certified Experience with Google Analytics and Google AdWords a must.
  • Working Experience with Google Webmaster Tools and Tag Manager.
  • Experience managing budgets for paid media in both a social media and search engine setting.
  • Strong analytical, interpersonal, and communication skills with the ability collaborate with cross-functional teams.
  • Willingness to grow your digital marketing knowledge and look forward to the “next big thing.”

Additional Assets

  • Understanding of Python, R/R Studio, SQL or related statistical background
  • Understanding of SEMRush, AWR Cloud, MOZ or other SEO tools to stay current with latest search engine algorithm changes
  • Working knowledge of Adobe products including Photoshop, Illustrator, InDesign, and Audition
  • Experience with Business Intelligence tools like Spotfire, Tableau, Cognos or MS Excel
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