Senior Account Manager

Posting Date: Oct-31-2017 - Dec-31-2017
Location: Winnipeg, Manitoba

Sherpa Marketing – Senior Account Manager

As the primary contact for Sherpa clients, one’s that are seeking unique, effective and measurable technology-driven marketing solutions, the Senior Account Manager role holds challenging and diverse responsibilities.

Creativity, clear and strong interpersonal, written and oral communication skills are critical to your success. The abilities to think on your feet, to add value and deliver a compelling presentation in person are critical.

Exceptional computer skills give you the best chance to succeed in your day to day work and to move ahead within the Sherpa organization.

Deep experiences in marketing strategy, campaign development, creative brainstorming are qualities befitting of a successful candidate.

You are a relationship-builder who develops trust and credibility with clients, and one who inspires teamwork and creativity within Sherpa Marketing.

Clients don’t tell you what to do, they ask you the question, “What should I do?”

Managing a multitude of projects, great senior account managers keep tasks perfectly organized and tracking toward successful on-time and on-budget completion. You have the ability to pull subject matter experts from different teams together to provide best in class solutions.

Sherpas have to work occasional long hours and may have to travel to various events, meetings, and client locations. Compensation is commensurate to the volume and value of work.

Key Responsibilities and Accountabilities


  • Ability to be an advocate for both the customer and Sherpa, finding balance for both party’s interests
  • Strong communication and people skills
  • Have a solid business acumen and a strong technical foundation
  • Ability to gauge and adapt to changing stakeholder expectations
  • Understand what success means to the customer and envision the end results
  • Possess a decisive character to confidently and quickly arrive at results while not having all the necessary information at hand
  • Manage projects from inception to completion and/or assisting as a team player on a larger project
  • Act at a liaison between the account, design and programming teams to glean timely project updates and to deliver instructions and directions at critical junctures
  • Assist in project estimation and proposal writing
  • Possess a number of relationships and experience that will aid in the development of net new business
  • The ability to devise marketing solutions that are inherently measurable
  • Use tools to review available data to provide insights and recommendations to internal and external stakeholders



You will serve as the primary (or secondary) contact between Sherpa and its clients and prospects. Delivering the best possible solutions for our clients within their budgets (and that drive their success) will solidify Sherpa’s client relationships.

Business Development

As a Senior Account Manager, a significant effort must be made to grow Sherpa’s share of wallet with existing clients. You must also assist in prospecting for and landing business with new clients. Sherpa will empower you and facilitate your success.

Strategic Planning

  • Learn and know the Client’s products/services, programs, business culture and competitive landscape
  • Understand the client’s data at a high level to uncover opportunities, provide analysis, insight and recommendations
  • Know when to focus on retention or acquisition strategies
  • Understand the need for and how to create appropriate channel strategies
  • Develop the client’s sales & marketing plan and communication strategies
  • Present proposals, creative, timelines, and budgets to the client for approval.

Account Management

  • Work with the Sherpa internal teams, and assist with the formulation of marketing strategies and campaigns across multiple communication channels and platforms (e.g. direct mail, email, web, mobile, social media, apps and sentiment tracking).
  • Ensure that all strategies and tactics are consistent with the Client’s brand experience, product/service positioning and messaging
  • Communicate the client’s feedback to the creative and technology/development departments.
  • Undertake administrative tasks; maintain ongoing status reports, Blue Yeti, etc.
  • Monitor the effectiveness of marketing campaigns and provide metrics reporting for campaigns.

Project Management

  • Assist with the preparation of briefing documents, wireframes and initiation of new projects for the client.
  • Work with Sherpa team members to oversee the status of marketing campaigns to ensure timely delivery and advise client of delivery and/or delays.

Job Qualifications

  • Post-secondary degree in marketing/communications or commerce
  • Minimum of 5 years relevant work experience, ideally within an Agency environment and/or Sales & Marketing department
  • Experience in the financial service industry.
  • Proficiency at managing the executional requirements of print, direct mail and digital marketing projects
  • Familiarity with direct marketing and online industry best practices and ongoing industry developments
  • Flexibility to adapt to a fast-paced, deadline oriented work environment
  • Ability to work under pressure, and quickly assimilate large quantities of information
  • Detail-oriented
  • Creative writing skills – e.g. ad headlines, social media
  • An understanding of SEO, SEM, SERP and CRM
  • An optimistic attitude and a willingness to learn
  • Exceptional communication, interpersonal and team skills
  • Proficiency with MS Office products (Windows, Word, Excel, PowerPoint, Visio)
  • A thorough understanding of the creative process, application development, web development and cloud services in general

Please submit resume directly to John at JOHN@THEONERA.COM and reference Sherpa Marketing in the subject line.


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