Data-led, Integrated Lead Generation

Sherpa’s digital marketing process is as comprehensive as it comes. We don’t send a proposal out the door without first utilizing our proprietary math model to estimate campaign results and project the spend required to reach your goals.

Focus Buyer Journey & Sales Funnel

All Sherpa campaigns begin with a Campaign Architecture Workflow that visually highlights a customer’s path to purchase through your online properties.

Sherpa’s team then uses a suite of tools to build in just the right level of automation into the workflow, while also being mindful of when a human touch is required.

Just as wine gets better with age, marketing gets better with data. Having a full stack team of data analysts, developers and marketers enables Sherpa to build end-to-end measurability into the platforms and systems that we’re using to prove empirically what’s working and what’s not. With custom campaign dashboards, you'll have 24/7 visibility into our performance, from impression all the way through to sale.

  1. Buying journey mapping
  2. Content planning
  3. Traffic acquisition planning
  4. Lead conversion mapping
  5. Target account campaign planning
  6. Inbound lead generation
  7. Demand generation
  8. Digital KPI development
  9. Full-funnel goal-setting
  10. Reporting & data visualization
01
Awareness
  • Lead Geneartion
  • Website
  • Video
  • Social Media Promotion
  • Social Search
  • Search Engine Marketing - Paid
  • Search Engine Optimization - Organic
  • Experiential & Guerilla Marketing
  • Public Relations
  • Direct Mail
02
Consideration
  • Social Engagement
  • Lead Qualifications
  • Website Landing Pages
  • Lead Magnets
  • Systemized Reviews & Testimonials
  • Events & Tradeshows
03
Action
  • Lead Nurturing
  • Marketing Automation
  • Content (Hard & Soft)
  • A/B Testing Tactics
  • Social Engagement
  • Website
04
Retention
  • Purchase & Retention
  • Customer Loyalty Program
  • CRM
  • Surveys & Research
  • Social Monitoring
  • Email Monitoring
  • Enhanced Customer Experiences
  • Two-Way Customer Communications
Lead Generation Breakdown

Content-Focused Approach

Digital Marketing is as much an art as it is a science... that’s where high-quality content comes in. Sherpa’s team has 25 years of experience building inbound strategies that allow you to be found in noisy and crowded landscapes. We first focus on compelling content, and then craft a strategy to amplify that home-run content across all channels.

Our team of designers, videographers and copywriters know exactly what prospects find valuable and meaningful within each stage of the customer journey, allowing us to meet the right people, in the right moment, with the right message.

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Our Team

Marty Fisher Marty Fisher
Marty Fisher
President/Principal
Robert Janzic Robert Janzic
Robert Janzic
Senior Business Analyst
Mike Brown Mike Brown
Mike Brown
Digital Marketing Strategist
Myles Barr Myles Barr
Myles Barr
Director of Digital Marketing
Aislynn Palmer Aislynn Palmer
Aislynn Palmer
Digital Marketing Coordinator

Are you interested in seeing how Sherpa can help your business build a marketing machine that converts?

Book a 30-minute consultation with a Lead Generation specialist today!


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