Delectable Web Design: Sherpa Puts the “Cheese” in Woolwich Dairy’s Website

Sherpa’s naturally have a hunger for web development projects but when it comes to a website showcasing gourmet goat cheese and delicious recipes we were particularly eager to sink our teeth into Woolwich Dairy’s new website. 

The primary goals of the website redevelopment were to create a responsive, image intensive website that more accurately showcases Woolwich Dairy’s brand personality. Additionally, Sherpa was tasked to organize product and recipe content in a user-friendly way to improve time-on-site and user retention. Lastly, we were tasked with ensuring that the website was optimized for technical SEO performance. The Sherpa’s delivered exactly that by cooking up a website that features the following website design and functionality: 

• Large homepage header image that changes for repeat visitors (reload the homepage: http://woolwichdairy.com/) 
• Segmented content pages to better organize products and recipe (see recipe category page: http://woolwichdairy.com/recipes) 
• Enhanced social sharing (see white header tab: http://woolwichdairy.com/recipe/59/cheesecake-stuffed-strawberries)  
• Continuous visual scrolling functionality (see visual tile page: http://woolwichdairy.com/recipe-category/2/mains)  
• Detailed content pages which feature organized product and recipe information (http://woolwichdairy.com/recipe/67/goat-cheese-apple-donuts) 
• Customizable “You May Also Like” fields (see bottom half of webpage: http://woolwichdairy.com/recipe/54/turkey-burgers-with-avocado-mayo) 

From a content management perspective, we are thrilled with how user-friendly it is for Woolwich Dairy marketing admins to manage product and recipe information. All product and recipe information such as awards, nutritional information, servings, expected cooking time, linked products/recipes (and more) is seamlessly administered within one backend area.

In the 3 weeks since the launch of the website, Woolwich Dairy saw a 30.04% growth in page views, 93.71% increase in pages per session, 169.30% improvement in average session duration and a 40.83% decrease in bounce rate.