Dos & Dont's for Local Businesses, Tradeshow Giveaways & lululemon's new Campaign - Sherpas Talking Shop E.12

Dos & Dont's for Local Businesses, Tradeshow Giveaways & lululemon's new Campaign - Sherpas Talking Shop E.12

Big Ideas

View More
July 10 2017
Big Ideas
Author: Stewart Moffatt

EPISODE 12: Dos and Don'ts for Local Businesses, Tradeshow Giveaways & lululemon's New Campaign

Stew & Mike B discuss tips for local businesses, the keys to effective tradeshow giveaways and lululemon's "This is Yoga" campaign. 


1) Dos and Dont's for local businesses

Own your digital territory: Claim listings, encourage reviews and be present in local Google organic search. 

Go beyond "area code branding": You have to do more than having a logo that refers to the area your branding. The total brand experience needs to be local. 

Build community with complementary local brands: Identify local brands to co-promo with. 

Source local: The more materials and services you offer that are local, the more authentic your brand will be. 

 2) Keys to Effective Tradeshow Giveaway Swag 

Useful: Ensure the item serves a purpose and will be used. 

Valuable: Ensure the item has "value" and subsequently a lengthy lifespan. 

Cost-effective: Tradeshow swag ideas don't have to break the bank. Get creative on how you can bring costs down. 

Interactive: The more an individual interacts with the item, the more likely you will offer a memorable brand experience. 

Represent brand purpose: The item should be symbolic of your brand's purpose. 

3) lululemon "This is Yoga" campaign

An ingenious way of creatively marketing to a new audience (mixed martial arts, dance and surf enthusiasts) without offending or disenchanting your original target marketing (yogis and runners). 


Ads of the Week: 

Best Ad:

Worst Ad:

Stay tuned for Sherpa's next Talking Shop Podcast. Subscribe on Google Play, iTunes or SoundCloud

Find us on Twitter at: @TweetsBySherpa | @StewSaidIt | @WhosThatMikeB​

Sign up to get the latest content!

If you wish to receive information from Sherpa relevant to you and/or your organization going forward, please provide your first name, email address, and consent.

You may withdraw your consent at any time at the following address below or by clicking unsubscribe.

Sherpa Marketing Inc. Attn: Privacy Officer
500 - 211 Bannatyne Ave. Winnipeg, MB. R3B 3P2, Canada