EPISODE 12: Dos and Don'ts for Local Businesses, Tradeshow Giveaways & lululemon's New Campaign
Stew & Mike B discuss tips for local businesses, the keys to effective tradeshow giveaways and lululemon's "This is Yoga" campaign.
1) Dos and Dont's for local businesses
Own your digital territory: Claim listings, encourage reviews and be present in local Google organic search.
Go beyond "area code branding": You have to do more than having a logo that refers to the area your branding. The total brand experience needs to be local.
Build community with complementary local brands: Identify local brands to co-promo with.
Source local: The more materials and services you offer that are local, the more authentic your brand will be.
2) Keys to Effective Tradeshow Giveaway Swag
Useful: Ensure the item serves a purpose and will be used.
Valuable: Ensure the item has "value" and subsequently a lengthy lifespan.
Cost-effective: Tradeshow swag ideas don't have to break the bank. Get creative on how you can bring costs down.
Interactive: The more an individual interacts with the item, the more likely you will offer a memorable brand experience.
Represent brand purpose: The item should be symbolic of your brand's purpose.
3) lululemon "This is Yoga" campaign
An ingenious way of creatively marketing to a new audience (mixed martial arts, dance and surf enthusiasts) without offending or disenchanting your original target marketing (yogis and runners).
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