Edge Summer 2020: Recent Work

Edge Summer 2020: Recent Work

Big Ideas

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June 30 2020
Big Ideas

It's always hard to pick a couple examples of our work to showcase, but here is a branding project and a lead generation project we finished up in the first few months of 2020.

Block & Blade

When a new restaurant venture approached Sherpa to help out with the name, branding, website, and photography, we obviously jumped at the chance!

Edge summer 2020 - our recent work - Block & Blade

We went with the name Block & Blade. As a neighbourhood establishment, our goal was to have a name and branding that lets patrons feel comfortable whether they are meeting with friends to watch the game, or to share quality food, made from scratch, with local and fresh ingredients.

Value Partners Investments

We developed a lead generation campaign for high-value prospects for our client Value Partners Investments. Sherpa developed and executed, or guided, each stop of the campaign: strategy, targeting, media, digital creative, website development, lead magnet delivery, lead tracking, lead follow-up, and reporting. Extensive in-market testing was done on advertising creative and websites; the data guided our campaign adjustments, not leaving it to guesswork.

Edge summer 2020 - our recent work - VPI Event in a Box

We achieved the goal for the client and look forward to seeing final campaign results.

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