Are
you running your business in a city you love? Have you ever thought about
expanding it into new cities? Learn why Marty thought bringing his business
into new cities was important for building a sustainable organization for his
employees, and why you should too!
Marty
started Sherpa Marketing back in 1996 in Kitchener, Ontario, then started up
a new office in Winnipeg, Manitoba, and even have had some more extension in
Calgary and Regina. Learn why Marty thinks it is so beneficial to grow your
business into new areas of the country.
"When you're running a business one of the things you really need to
do, if you're building a sustainable business, is to diversify
geographically.
In Manitoba we were now in some recession proof type businesses, like
agriculture and financial services. The other thing is you get a diversity of
people as well. Manitobans definitely have a distinct and different culture
than 'Ontarians' and 'Albertans'. That divserity and uniqueness really makes
us a better company.
I think it's exciting, and its economic diversity, geographic diversity.
Those are the two big things that are really exciting about growing your
business in different parts of the country."
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