Facebook & Google GDPR Challenges

Facebook & Google GDPR Challenges

Big Ideas

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June 14 2018
Marketing News

After two years coming down the pipe at tech giants, Europe’s new privacy framework, the General Data Protection Regulation (GDPR), is now being rolled out. Complaints are now rolling in against Facebook and their subsidies, Instagram and WhatsApp, along with Google.

These complaints have been based on companies using a strategy of “forced consent” to continue processing the individuals’ personal data. The truth is, the law requires that users be given a free choice unless consent is strictly necessary for provision of the service.
Facebook has begun to block accounts of users who have not given consent. This leaves little choice for users not willing to allow these companies to process their personal data when using the social service.

Facebook released the following statement, attributed to its chief privacy officer, Erin Egan:

“We have prepared for the past 18 months to ensure we meet the requirements of the GDPR. We have made our policies clearer, our privacy settings easier to find and introduced better tools for people to access, download, and delete their information. Our work to improve people’s privacy doesn’t stop on May 25th. For example, we’re building Clear History: a way for everyone to see the websites and apps that send us information when you use them, clear this information from your account, and turn off our ability to store it associated with your account going forward.”

It is an interesting position for both users and companies alike, where if you’d like to use a popular social media platform, such as Facebook, there is no real way around continuing to agree to their Terms and Data Policy. If you don’t agree, then you might be out of luck and need to resort to a different social platform that relies less on shared user data.

Interested in the full story? Head over to Techcrunch for the full article.


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