Google My Business Supporting Soon-To-Open Businesses

Google My Business Supporting Soon-To-Open Businesses

Big Ideas

View More
April 15 2019
Marketing News

Google announced they will begin supporting businesses who have yet to open their physical retail doors on Google My Business.

Prior to this update, businesses would have to be in operation in order to be listed on Google My Business. Now, verified businesses - who are set to open in 90 days – will appear on Google and be able to provide updates on their Google My Business listing.

To become listed as a business before opening a retail location, you’ll follow the normal steps to create a Google My Business listing. However, when you create the listing, you must choose the “Verify Later” option and set your future opening date before you verify your business. It is important to set the future opening date before you verify your business so that your business doesn’t falsely appear as “open” on Google.

Once you’ve set up your Google My Business listing, you’ll be able to engage with the community and answer any questions they may have. To avoid confusion, Google doesn't list business hours until the business is officially open.

Sign up to get the latest content!

If you wish to receive information from Sherpa relevant to you and/or your organization going forward, please provide your first name, email address, and consent.

You may withdraw your consent at any time at the following address below or by clicking unsubscribe.

Sherpa Marketing Inc. Attn: Privacy Officer
500 - 211 Bannatyne Ave. Winnipeg, MB. R3B 3P2, Canada