Google Web Designer
Launching in 2014, Google Web Designer has
finally hit its stride and become one of advertising and web development’s most
powerful tools. Time to go beyond your usual static and display ads and get
customers engaged with the pumped-up platform.
Tech giant, Google, recently
launched updates to Google Web Designer, an interactive platform for
HTML5-based designs and motion graphics. The standalone software allows you to
create cross-screen compatible web content and banner ads using an integrated
interface.
Get your creative juices flowing with sophisticated
tools geared towards creating interactive, responsive and animated ads that
make you stand in the competitive ad space. Besides the tools, it also offers
pre-built templates and options to preview ads on Chrome, Firefox, and Safari.
Figure 1 Ad
templates in Google Web Designer
It’s compatibility with all major platforms
such as Google Ads, Facebook, LinkedIn and Twitter, is what makes it great for marketers,
agencies and web designers.
An amazing feature of the software is the
in-built validator, which checks and shows HTML, animation and URL issues in a panel,
and saves you the trouble of going back and forth to a third-party source to do
so.
Figure 2 Validator
Panel in Google Web Designer
The program also lets you create CSS,
JavaScript, and XML files, using syntax highlighting and code auto-completion
to simplify the code writing process and making it error-free.
Some key features:
- HTML5 ads for use on any platform
- Ad design templates
- Preview feature for Chrome, Firefox, and Safari
- Code exporting for ads
- Allows publishing to Google suite
The content and ads created using Web Designer
can be published to the Google Display and Video 360 which offers advanced
capabilities and tools for designers and marketers.
Google Display and Video 360
A comprehensive tool for agencies and marketers
to integrate all their advertising processes in one place. Get more insights and
control by simplifying management of your advertising; online and off.
Google Display and Video 360 is an enterprise demand-side
platform offering campaign, creative and media management. It combines features
of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center in a
single product.
The integrated platform offers programmatic
and creative capabilities, campaign management, cross-platform measurement and
audience management.
Figure 3 Features and
capabilities offered by Google Display and Video 360
The platform is useful for marketers and agencies
as it streamlines workflow and campaign management.
It gives marketers the capabilities to oversee and optimize display, video, TV,
audio and other channels, all in one spot.
The Display and Video 360 platform offers a
full range of templates and features to users—even ones not available in Web Designer.
Figure 4 Parallax
is a Google Display and Video 360 template that creates an immersive and
interactive ad experience using a layered animation effect.
The capabilities rendered by machine
learning and automation in Display & Video 360 simplify marketing
processes. The insights and recommendation provided by the in-built
intelligence systems help optimize campaigns better by reducing response times
and improving ad performance. The automated tools, smart insights and appalling
creatives make this platform the next big thing.
Click on the links below to know more about
Google Web Designer and Google Display and Video 360:
https://webdesigner.withgoogle.com/
https://marketingplatform.google.com/about/display-video-360/