What if you could arrive in a city where you’ve never set
foot, and know exactly where you’re going no matter where you’re headed? With Google’s
latest update to Google Lens, the integration of Google Maps is revolutionizing
the way users move through the world.
At Google’s I/O developer conference, Lens developers
unveiled a new way to navigate unknown territory by incorporating Google Maps, augmented reality (AR), and artificial intelligence (AI) technology. This exciting
combination of smart technologies are
Identification & Translation– A Traveler’s Dream
Have you ever been touring a new city and wondered which
building you’re passing, what that Korean menu says, or what breed of dog just
trotted by? Well, Google Lens can answer those questions by using your
smartphone camera to analyze the world around you.
By using the power of AR and AI technology, Google Lens
identifies and finds the answers you need. For example, if you’re on a ferry
holding your phone towards the Statue of Liberty, Google Lens can identify it
and offer you information about the landmark.
Navigation – Change the Way You Move
With the addition of Google Maps, Google Lens is changing
the way you navigate your city. For example, if you’re using GPS navigation
through the device, the software generates bold arrow graphics – reminiscent of
Mario Kart – to guide you through your route. Google Lens will do the same with
its AR capabilities to ensure you do not miss a single turn.
In addition to these added features, Google Lens will also
save you time on your commutes throughout town by guiding you to your destination
quickly with in-route updates. While apps such as Waze become increasingly
popular, abundant usage data has allowed Google Maps to become more responsive
to the user’s environment. As Google Maps becomes seamlessly integrated with
Google Lens, the efficiency of both technologies is expected to improve and
gain more momentum in the personal tech marketplace.
Save Money – Find the Best Deals
Have you ever found a piece of clothing and fallen in love, only
to have your heart broken by the price tag? Well, Google Lens has a solution to
this problem. Simply point the camera at the piece of clothing, and the
software will scour the internet for similar items at any price point. With the
AR overlay, you can purchase an identical garment from a lower-cost vendor,
saving you money.
Fun Stuff – Enjoy the Little Things
With this kind of technology, it is essential to have some
fun!
Tired of walking along that sidewalk alone? Use Google’s
animated guide to accompany you to your destination using the integrated AR. If
you fell in love with Scarlett Johanssen’s raspy-voiced AI entity in 2013’s Her, we guarantee you’ll find Google’s
AI assistant much foxier.
Google is leveraging AR technology to provide a better user
experience and continue to dominate as an industry leader. Find out how Sherpa
can help you implement AR technology into your business here!
Looking to learn more about Google Lens? Click here to see Techcrunch’s article on this groundbreaking technology.
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