How Much Is A One-Million-Person Audience Really Worth?

How Much Is A One-Million-Person Audience Really Worth?

Big Ideas

View More
December 20 2016
Marketing News

How much is a One-Million-Person Audience worth to a company?


Ad Age set out to answer a simple question: Is there a way to put a monetary value on an audience of one million people? Are a million eyeballs watching a "Friends" re-run on cable equal to a million people looking at an Instagram post?

Sign up to get the latest content!


If you wish to receive information from Sherpa relevant to you and/or your organization going forward, please provide your first name, email address, and consent.

You may withdraw your consent at any time at the following address below or by clicking unsubscribe.

Sherpa Marketing Inc. Attn: Privacy Officer
500 - 211 Bannatyne Ave. Winnipeg, MB. R3B 3P2, Canada

204 818 8918       info@sherpamarketing.ca