How Much Is A One-Million-Person Audience Really Worth?

How Much Is A One-Million-Person Audience Really Worth?

Big Ideas

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December 20 2016
Marketing News

How much is a One-Million-Person Audience worth to a company?


Ad Age set out to answer a simple question: Is there a way to put a monetary value on an audience of one million people? Are a million eyeballs watching a "Friends" re-run on cable equal to a million people looking at an Instagram post?

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