How to link a Google Adwords Account with Google Analytics in 5 Easy Steps (with screenshots)

How to link a Google Adwords Account with Google Analytics in 5 Easy Steps (with screenshots)

Big Ideas

View More
June 16 2014
Big Ideas
Author: Michael McCaffrey
Below is a simple 5-step process explaining how to link your Google AdWords account to your Google Analytics account. Doing this will allow you to access detailed information on what happens beyond the “clickthrough” in your AdWords campaigns. 
1. Click the “Admin” tab from the top-of-page menu:
 
  /_uploads/images/contenthub-posts/08-2017/step 1.png
 
2. Select the account you would like to link from the dropdown menu:
 
  /_uploads/images/contenthub-posts/08-2017/step 2.png
 
3. From the “Properties” Column, click “AdWords Linking”:
 
  /_uploads/images/contenthub-posts/08-2017/step 3.png
 
4. Check any properties that you would like to link and click “Continue”:
 
  /_uploads/images/contenthub-posts/08-2017/step 4.png
 
5. Set “Group Title” if you’d like or leave it as the default. Select the “view” that you would like linked (all website data is most common) and click “Link Accounts”:
 
  /_uploads/images/contenthub-posts/08-2017/step 5.png
 
Your accounts are now linked. You can now review advanced AdWords data/metrics in Google Analytics!
 
 
/_uploads/images/contenthub-posts/08-2017/step 6.png

Sign up to get the latest content!


If you wish to receive information from Sherpa relevant to you and/or your organization going forward, please provide your first name, email address, and consent.

You may withdraw your consent at any time at the following address below or by clicking unsubscribe.

Sherpa Marketing Inc. Attn: Privacy Officer
1479 Buffalo Place, Suite 108 Winnipeg, MB R3T 1L7, Canada

204 818 8918       info@sherpamarketing.ca