If you are looking for a way to help people find your
business, then you need to update and rank your old content. It is one of the
best, and easiest ways to get your website flying to that holy grail known as
the first page of
Google.
One of the best parts about when you update and rank your old
content is not only making it better and more optimized, but the fact that
Google treats it as fresh content! If you don’t know this already, Google likes
businesses that have fresh content. It’s a
win-win scenario.
Best Ways to Update
and Rank Your Old Content
Making sure your content is SEO friendly, is the number one
thing you can do to help your business reach Google’s first page. Search Engine
Optimization, or SEO is often seen as a difficult task that many find too
complicated, but it doesn’t have to be. With the list below, you will be an SEO
expert in no time!
1. Keyword Research
The first step to having great content, is having a great
keyword. You shouldn’t just pick anything. Pick a small string of words that
people are often searching for. Our favourite tool for keyword research is Neil Patel’s Ubersuggest. Pick
something that has a large volume, which refers to how many people are
searching for that term each month.
2. Keyword Density
Now that you have your keyword, it’s time to make sure you
organically mention it throughout your piece of content. The ideal density is
usually around 2%. Meaning, if you have a 100-word article, it would appear
twice. More keywords are not better, that is called keyword stuffing, which
Google isn’t a big fan of.
3. Add Images
Images help immensely with your search engine optimization.
Especially when you add alternative text, or alt text, to them. This helps
Google understand exactly what the image is about, and it’s another place you
can add your keyword!
4. Add Links
Having both internal and external links is important for
good SEO. That means linking to other places on your website, as well as
mentioning other useful articles from outside websites.
5. Title & Meta Description
Make sure that when you update and rank your old content you
put your keyword into your title and meta description. This is probably one of
the biggest things that helps Google find, and rank your website with others.
If people are searching for “how to write good SEO articles” and your article
would be the best thing for them to read, but it is titled “SEO Rocks – Learn
Why”, you probably won’t get many readers.
Conclusion
Taking your business from the tenth page of Google to the
first page, doesn’t have to be rocket science. Using basic search engine
optimization to update and rank your old content is one of the best ways to see
results without spending the time and money on creating new content.
Hope you
found this list useful, happy optimizing!