Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV

Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV

Big Ideas

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November 14 2016
Marketing News
For all of you Analytics freaks out there, a new way to track your brands impressions on your television
In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have a way to track all visual and verbal mentions of their brands on television.

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