It is one thing to try to market or persuade someone to see your business as the only potential provider of the product or service that meets their needs. It is quite another to determine if a market exists in the first place.
The role of market research is to provide insights to the innovators and marketers by way of quantitative and qualitative research.
The insight determines if there is sufficient demand to sustain the development/tweaking of your products and services. It also helps identify the means by how we marketers can deliver the right message at the right time to the right person.
Sherpa has participated in many market research opportunities. When Sherpa’s talent for knowing which questions to ask is paired with our core ability to collect and overlay the different types of data we end up presenting compelling recommendations.