The goals of marketing are fairly simply defined. As Peter Druker said “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Generating marketing strategy is far from simple. Many marketers fall into tactics as a matter of habit or because of an inability to think strategically. Tactics can be executed in a matter of days, a strategy requires one to play the “long game”.
An ability to peel away that layers of an organization and understand its real goals, the internal culture and to comprehend how that organization is perceived by prospects and customers is fundamental to devising an effective marketing strategy.
There is no substitute for Sherpa’s 20 years of experience. Driving success for ourselves and those of our clients has provided Sherpa with the “street smarts” and knowledge that allows us to actively participate and guide all manner of businesses.