What We Do / Execute Tactics

Media Planning/Buying

Developing your marketing materials is table stakes for any agency, but what happens when the time comes to send it out into the world? In marketing, timing and placement are just as important as the tactic itself. A crucial part of delivering the right message, to the right people, at the right time is to create a reliable liaison between our agency and our many vendors.

Often referred to as our “secret weapon”, Sherpa employs a full-time media planner & buyer for seamless delivery on all integrated campaigns. 

Our Media Planning & Buying services include:

Media Research – To come up with an effective media strategy, it is essential to look at the media consumption habits of our target groups. We look at the day-to-day media consumption, leisure habits and psychographics of target groups, which can provide insight towards reaching our desired audience.

Media Strategy – Once you’ve decided you want to create a magazine print ad, how do you know which magazines to run it in? Media strategy involves looking at media outlets that best reflect the objectives of your campaign – aligning your target audience, delivery date and media budgets to seek the best return on your media investment.

Media Planning – As a campaign progresses, someone needs to have tabs on which outlets are running which tactics, and when. Media planning outlines the pacing and placements of a campaign and provides a bird’s eye view of your overall campaign reach from beginning to end.

Media Buying – Media is a small world, and relationships make the difference. Our experienced media buyer has the right connections in the industry to learn about new opportunities as they come, and broker the best obtainable deals in each channel.

Reporting – Once a campaign has ended, Sherpas are always looking to measure success. Our reporting on media services include post-buy reports - reflecting the tactic and related KPI metrics. Sherpa can also provide insights on delivered impressions, clicks and CTR for digital campaigns, as well as organic search activity during print, radio, TV, outdoor and digital premium campaigns.  

Thanks to our Media services, you only have one number to call throughout the duration of your campaign.

Some clients we've helped with Media Planning/Buying