Mobile Will Push Digital Ad Dollars Past TV by 2019

Mobile Will Push Digital Ad Dollars Past TV by 2019

Big Ideas

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October 2 2015
Marketing News
The "when" depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years. Forrester Research today prognosticated that interactive spending will achieve a 12 percent compound annual growth rate and total $103 billion by 2019.

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