New Client Website! Delivering the Gold Standard for the Duke of Ed.

New Client Website! Delivering the Gold Standard for the Duke of Ed.

Big Ideas

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October 19 2015
Big Ideas

After months of creative design and leading-edge programming, Sherpa Marketing is thrilled to announce that the youth of Canada have a new destination to explore when seeking the Duke of Edinburgh’s award ( This website is another example of Sherpa’s front-running work within the Not-For-Profit (NFP) sector.

Prior to building the website, Sherpa Marketing began the redevelopment process by collecting data through Google Analytics and heat mapping software. This allowed Sherpa to examine the website’s ability to achieve engagement from its various audiences and the capacity to generate conversations (valuable clicks from website visitors). The analysis and resulting insights from this process were the foundation for the design and programming of the website.

This website has been built according to NFP industry best-practices and embodies a host of new innovative features. Some key features you may want to check out are:

Hamburger menu making it dead-simple for a user to navigate the website in all states.


Social hub integration. Duke of Ed can effortlessly pull in online content from across the web which will display within their social hub webpage and homepage.


Visible, dynamic and interactive calls-to-action (CTA).


Seamless sign-up and donation forms which have been integrated into a Customer Relationship Management (CRM) system.


The website has been responsively designed making it easy to navigate on desktop, tablet and mobile views alike.



Modern pop-out style image and video galleries.




To prove the veracity of our web development process, Sherpa will write a case study based on the success of the website this winter where we will compare the performance of the new website to its earlier version.

To stay up to date with our website development case studies following our blog and content hub

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