Sherpa Marketing launches new website for Cambrian Credit Union
Sherpa Marketing is excited to announce the launch of a new
website for Cambrian Credit Union. Established in 1959, Cambrian Credit Union
has since grown to over 60,000 members, making it one of the largest credit
unions serving the Winnipeg and Selkirk marketplaces.
Sherpa’s design team provided a completely revamped look
that stayed true to the bright and cheerful Cambrian brand, all while providing
a vastly improved User Experience.
The improved UI (User Interface) focuses on minimizing the
number of clicks on the path to desired content. The result, is a state of the
art, industry leading website, that leapfrog’s Cambrian past other credit
This result is in no small part due to Cambrian’s
determination to avoid being another “me too” financial services company. It
all started with choosing a partner like Sherpa that could work with the
development platform while delivering best in class design and CSS programming.
With more than 50% of internet activity coming from mobile
devices, the website was programmed to be fully responsive for desktop, mobile
and tablet users. It delivers a UI optimized to the user’s device.
Some added functionalities include various state of the art
calculators. There are four different calculator options, the Mortgage
Affordability Calculator, Loan Payment Calculator, Loan Consolidation
Calculator and the Compound Interest Calculator. This allows for better
accessibility to banking assets right at the customer’s fingertips.
One of Cambrian’s core values is a commitment to provide
education (in an understandable way) to its prospects and members. This led to
the addition of a financial literacy section which includes advice on
investing, borrowing and banking all written by Cambrian employees.
Sherpa’s programmers played an integral role in the
development process, working tirelessly alongside Cambrian’s IT department to understand
the customer’s needs and desires. Our developers integrated an online banking
software to the database which will ensure that rates data is updated live.
In the end, Sherpa helped deliver a robust, reliable and
redundant solution that meets the needs of Cambrian’s users and of Cambrian
Sherpa Marketing would like to thank the Cambrian marketing
and IT departments for their continued support and assistance throughout the
process of developing this website.
If you are interested in seeing how Sherpa Marketing can
help your company’s marketing efforts, please contact us by phone at (204)
219-8838 or by email.