Delectable Web Design: Sherpa Puts the “Cheese” in Woolwich Dairy’s Website
Sherpa’s naturally have a hunger for web
development projects but when it comes to a website showcasing gourmet goat cheese
and delicious recipes we were particularly eager to sink our teeth into
Woolwich Dairy’s new website.
The primary goals of the website
redevelopment were to create a responsive, image intensive website that more
accurately showcases Woolwich Dairy’s brand personality. Additionally, Sherpa
was tasked to organize product and recipe content in a user-friendly way to
improve time-on-site and user retention. Lastly, we were tasked with ensuring
that the website was optimized for technical SEO performance. The Sherpa’s
delivered exactly that by cooking up a website that features the following
website design and functionality:
From a content management perspective, we
are thrilled with how user-friendly it is for Woolwich Dairy marketing admins to manage product and recipe information. All
product and recipe information such as awards, nutritional information,
servings, expected cooking time, linked products/recipes (and more) is
seamlessly administered within one backend area.
In the 3 weeks since the launch of the
website, Woolwich Dairy saw a 30.04% growth in page views, 93.71% increase in
pages per session, 169.30% improvement in average session duration and a 40.83%
decrease in bounce rate.
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