Pokémon Go Is Inspiring Small Retailers. So Has Augmented Reality Gone Mainstream?

Pokémon Go Is Inspiring Small Retailers. So Has Augmented Reality Gone Mainstream?

Big Ideas

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July 26 2016
Marketing News

Smart move by retailers to "lure" Pokémon Go users! 


Pokémon Go, the mobile game that has millions of people running from location to location, isn't just a tech-bubble fascination on the part of the Twitterati—it's boosting local businesses in the American heartland.

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