Branding Prota Clinic Branding
Project Description Prota Clinic is a private healthcare centre with a focus on preventative care. Their patients are interested in care that is a tier above what’s available through the public system, and our job was to spread the word about their facility by appealing to those prospects. Because Prota is different from the average public health facility, it was important to for their branding to make an impact. The vibrancy of the Prota Clinic colour palette stands out next to the muted neutrals commonly found in this industry. Rich, saturated colours next to stark whites create a clean contrast, for a look that feels professional and energetic. Even the brand fonts were chosen to strike the delicate balance between competent and contemporary. Once developed, the branding was used to create designs for Prota’s brochures and website.