Email Marketing Dekalb Email Campaign
Project Description

DEKALB is a leading brand of farm seed beloved by corn, soybean and canola growers across Canada. Often, due to their close relationship with their growers and agronomists, DEKALB finds out about farmer’s emerging needs before they do. Using careful targeting, we put together an email blast strategy to ensure that farmers who may be living in regions with specific diseases, weather or pest-related needs can be notified and plan their purchases accordingly. To top it off, the emails are sent “from” the closest sales manager to the recipient.