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Execution

Sherpa’s design team executed dynamic creative that looked clean, professional and fit the nature of the brand. While the look and feel of the campaign was uniform, each terminal was represented with unique imagery that reflected their terminal, staff and region. This went along with customized copy, touting the individual benefits of each terminal. With specifically targeted print, digital and social ads, we made sure that the demographic was getting the right message for their geographic location.

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Results

G3 appreciated that we took the time to get to know the strengths and challenges of each individual location and tailored the campaign to reach each audience. The results have been positive and G3 is continuing to run the campaign.

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Advertising Campaigns You Deliver We Deliver
Project Description

G3 has grain terminal locations all over Canada, but no two are exactly alike. They needed messaging that spoke to the audience near each terminal, letting them know the best attributes of their local terminal. A one-size-fits-all approach just wouldn’t be effective, so Sherpa created a campaign that was really many mini-campaigns for each of the locations.