Value Partners Investments Value Partners Investments Value Partners Investments Value Partners Investments Value Partners Investments Value Partners Investments
Branding VPI Special Opportunity
Project Description

Value Partners is a mutual fund firm that appeals to high-income earners and investors. They wanted to create a special opportunity that would appeal to customers in the highest income bracket that added extraordinary value for participating in their high-return mutual fund programs. We designed a sharp logo for Value Partners, which we placed on a striking black American Express style card. The logo-shaped perforation on the slick, all-black card was meant to be high-impact and stand out in the owner’s wallet, conveying the high status of both the cardholder and the offer.

We also designed an owner’s manual that participants in the offer would receive along with their card. The book matches the card with a jet-black leatherette finish and debossed logo. Inside, the book with copy outlining the offer and its perks, along with functional ruled sheets for note-taking.