Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

Big Ideas

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June 30 2016
Marketing News

Interview with top marketing executive at Samsung, Younghee Lee, where she discusses how innovation helped make the company a brand marketing leader. 


Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known ad agency affiliate in an electronics world transformed by sexy brands like Apple.

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