Reasons to Rebrand Your Business Infographic

A popular opinion among business owners is that a company’s “brand” is comprised of a name and a logo. As marketing professionals, we know this is not true and there is much more to a brand than that.

While searching for the right words to explain the true meaning of a “brand”, I discovered Amanda Bowman’s interpretation, which is a great one.

Your company's own brand is the sum total of the experiences your customers and prospects have with your company. A good brand communicates what your company does and how it does it. A good brand also establishes trust and credibility with your prospects and customers. And because a brand evolves over time, many companies, including some of the most successful ones, rebrand.

This interpretation of a brand and why some choose to rebrand concisely communicates how we approach brand with our new clients. When branding new organizations, our process carefully examines how they see themselves internally and externally, their values, products and who their target markets are.

Rebrands are just as much work as initial branding, but when done successfully, they can allow organizations to carry forward their brand equity and establish an identity that more closely aligns with their evolving culture.

If you’re interested in branding, check out this top-shelf infographic by Custom Logo Shop.


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