Positive Landing Page Activity
After extensive research on best practices, Sherpa built an industry-leading landing page that paved the way for conversions. The landing page solely highlighted the desired CTA and showed users exactly what they could expect via screenshots, how-to videos, and benefit statements.
Measurable elements of this journey, for instance the percentage of app downloads that derived from the Landing Page, helped with on-going optimizations and A/B testing to reach audiences that were most likely to convert. Additionally, integrated measurability, such as the app’s SDK, helped Sherpa to optimize ads based on downloads and in-app behaviour and attribute downloads to ad platforms and specific campaigns / ads.
28.6% of page traffic clicked through to the App Store