What We Do / Execute Tactics

SEM and AdWords

If a top three listing on a search engine, is the “Holy Grail” and elusive, Search Engine Marketing (SEM) is an invaluable way to supplement your organic SEO efforts. SEM is one way to ensure that your prospects and customers are exposed to your products and services.

The practice of SEM encompasses a wide swath of tactics. Things like remarketing, adwords, instream and display network advertising are just a few of the tactics in our quiver.

The most popular form of SEM is Google AdWords and Sherpa is a certified Google Partner. We have several Sherpa’s who trained for and passed Google’s gruelling set of exams.

Our approach is incredibly thorough, one that ensures that you're getting the best value for your dollar. We uncover SEM tactics that lower your cost of acquisition and maximize your awareness at the same time.

Campaigns can be measured to not only ensure you're getting quality website traffic, but also that the traffic is "converting" on your site, netting a positive ROI.
Some clients we've helped with SEM and AdWords