Regardless of job
title, all Sherpas have a few things in common: big imaginations, and open
minds.
While these traits are great assets in the marketing industry, they must
be maintained with a steady diet of great literature. Take a page out of our
book with the Sherpa Marketing GoodReads list, and see what we’re reading this
month.
By Gabriel Garcia
Marquez
Probably García Márquez finest and most famous
work. One Hundred Years of Solitude tells the story of the
rise and fall, birth and death of a mythical town of Macondo through the
history of the Buendia family. Inventive, amusing, magnetic, sad, alive with
unforgettable men and women, and with a truth and understanding that strike the
soul. One Hundred Years of Solitudeis a masterpiece of the art of
fiction.
By Elena Ferrante
“Nothing quite like this has ever been
published before” proclaimed The Guardian about the Neapolitan novels in 2014.
Against the backdrop of a Naples that is as seductive as it
is perilous and a world undergoing epochal change, Elena Ferrante tells the
story of a sixty-year friendship between the brilliant and bookish Elena and
the fiery, rebellious Lila with unmatched honesty and brilliance.
The four books in this novel cycle constitute a long,
remarkable story, one that Vogue described as
“gutsy and compulsively readable,” which readers will return to again and
again, and each return will bring with it new revelations.
By Jason Aaron (Marvel)
The vile face of Thanos left audiences in shock
after last summer's Marvel Studios' "The Avengers" movie...but who is
this eerily disturbing villain? Discover the hidden truth, as Thanos rises as
the unrivaled rogue of wretchedness in this gripping tale of tragedy, deceit
and destiny. Where did this demi-god of destruction come from - and more
importantly, what does he want from the universe? Death has been shadowing
Thanos for his entire life, watching his inner darkness grow...but why? The
answers come from the incredible creative team of Jason Aaron (Wolverine, X-Men
Origins) and Simone Bianchi (Wolverine, Astonishing X-Men)! Prepare for a
journey that will not only change the course of one boy's life...but will soon
change the very nature of the Marvel Universe. What comes after "Marvel
NOW!"? Whatever it is, it starts HERE!
By Greg Pak (Marvel)
Exiled by a group of Marvel 'heroes' to the
savage alien planet of Sakaar, the Hulk raged, bled & conquered through the
pages of last year's 'Planet Hulk' epic, rising from slave to gladiator to
king. Now the Hulk returns to Earth to wreak his terrible vengeance on Iron
Man, Reed Richards, Dr. Strange & Black Bolt.
By Richard Dawkins
Acclaimed as the most influential work on
evolution written in the last hundred years, The Blind Watchmaker offers an inspiring and accessible introduction to one
of the most important scientific discoveries of all time. A brilliant and
controversial book which demonstrates that evolution by natural selection - the
unconscious, automatic, blind yet essentially non-random process discovered by
Darwin - is the only answer to the biggest question of all: why do we exist?
By Kevin Flanigan
What does the word bombast have to do with
cushion stuffing? What is the difference between specious and spurious? Would
you want someone to call you a snollygoster?
The hallmark of a powerful vocabulary is not simply knowing many
words; rather, it’s knowing the exact word to use in a specific context or
situation. A great vocabulary can enhance your speaking, writing, and even
thinking skills. This course will boost your vocabulary, whether you want to
enhance your personal lexicon, write or speak more articulately in professional
settings, or advance your knowledge of the English language. For anyone who has
ever grasped for the perfect word at a particular moment, this course provides
a research-based and enjoyable method for improving your vocabulary.
By Brandon Sanderson
Roshar is a world of stone swept by tempests
that shape ecology and civilization. Animals and plants retract; cities are
built in shelter. In centuries since ten orders of Knights fell, their
Shardblade swords and Shardplate armor still transform men into near-invincible
warriors. Wars are fought for them, and won by them.
In one such war on the ruined Shattered Plains, slave Kaladin struggles to save
his men and fathom leaders who deem them expendable, in senseless wars where
ten armies fight separately against one foe.
Brightlord Dalinar Kholin commands one of those other armies. Fascinated by the
ancient text namedThe Way of Kings and troubled by visions of
ancient times, he doubts his sanity.
Across the ocean, Shallan trains under eminent scholar and notorious heretic,
Dalinar’s niece Jasnah. Though Shallan genuinely loves learning, she plans a
daring theft. Her research hints at secrets of the Knights Radiant and the true
cause of the war.
By Chris turner
The essays and reportage in How to Breathe
Underwater offer a panoramic overview of this age of radical change—from the
online gambling boom in the Caribbean to Cyberjaya, the Malaysian government’s
attempt to build its own Silicon Valley; from video game design to digital-age
tabloid journalism to the artistry of The Simpsons; and from the fate
of the Great Barrier Reef to Cuba’s economic limbo after the fall of the Soviet
empire. In field reports that survey the rise of the internet in the 1990s,
analyze the changing nature of mass culture in the digital age, and provide a
multifaceted look at how human industry is shaping the planet’s foundations,
this collection presents a fractal portrait of a society in rapid flux.
Chris Turner is the author of four previous books, a
nine-time National Magazine Award winner and a sought-after speaker on the rise
of the global green economy, as well as a celebrated feature writer for The Walrus, Canadian Geographic, The Globe & Mail and other major
publications. His lively and passionate reportage, along with his incisive essays
and shrewd cultural criticism, have for the past fifteen years made essential
contributions to the debates on our climate, culture, and technology. They are
collected here for the first time.
By Milan Kundera
There are situations in which we fail for a
moment to recognize the person we are with, in which the identity of the other
is erased while we simultaneously doubt our own. This also happens with couples--indeed,
above all with couples, because lovers fear more than anything else
"losing sight" of the loved one.
With stunning artfulness in expanding and playing variations on the meaningful
moment, Milan Kundera has made this situation--and the vague sense of panic it
inspires--the very fabric of his new novel. Here brevity goes hand in hand with
intensity, and a moment of bewilderment marks the start of a labyrinthine
journey during which the reader repeatedly crosses the border between the real and
the unreal, between what occurs in the world outside and what the mind creates
in its solitude.
Of all contemporary writers, only Kundera can transform such a hidden and
disconcerting perception into the material for a novel, one of his finest, most
painful, and most enlightening. Which, surprisingly, turns out to be a love
story.
By Kurt Vonnengut Jr.
The Sirens of Titan is an outrageous romp through space, time, and morality. The richest, most depraved man on Earth, Malachi Constant, is offered a chance to take a space journey to distant worlds with a beautiful woman at his side. Of course there's a catch to the invitation—and a prophetic vision about the purpose of human life that only Vonnegut has the courage to tell.
Other books on our list:
11 - Dom Casmurro - Machado de Assis
12 - The Stranger - Albert Camus
13 - Buying In: The Secret Dialogue Between What We Buy and Who We Are - Rob Walker
14 - Elon Musk: Inventing the Future - Ashlee Vance
15 - The Glass Castle - Jeannette Walls
16 - If Wishes Were Horses - Anne McCaffrey
17 - Creativity Inc. - Ed Catmull
18 - Open - Andre Agassi
19 - Good is the New Cool: Market Like You Give a Damn - Afdhel Aziz
20 - Outliers - Malcolm Gladwell
21 - Decoded - Jay Z
22 - A Man Called Ove - Fredrik Backman
23 - Persepolis - Marjane Sartrapi
24 - Roots of the Islamic Revolution in Iran - Hamid Algar
25 - Where'd You Go, Bernadette - Maria Semple
26 - Hidden Figures: "The American Dream and the Untold Story of the Black Women Mathematicians Who helped Win the Space Race" - Margot Lee Shetterly
27 - The Power of Habit: Why We Do What We Do in Life and Business - Charles Duhigg
28 - Eddie Would Go: The Story of Eddie Aikau, Hawaiian Hero and Pioneer of Big Wave Surfing - Stuart Holmes Coleman
29 - All That Is Solid Melts Into Air: The Experience of Modernity - Marshall Berman
*Book descriptions by GoodReads.com
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