Sherpas Talking Shop Podcast - Episode 10

Episode 10: Michelob ULTRA's Ad Campaign, Spotify Business Features & Augmented Reality

Stew, Mike B and Alex pontificate about Michelob ULTRA's new advertising campaign, using big data as your DJ with Spotify Business Features and how platforms and brands are embracing augmented reality.

 

1) Michelob ULTRA's new advertising campaign

Michelob ULTRA identified and realized the opportunity presented by marketing to fitness enthusiasts. The team congratulates Michelob ULTRA on being the first major beer brand to successfully market to this consumer consumer group. In an industry where many products are similar, it's critical that brands uncover new audience segments and market to them effectively. 

We enjoy Michelob ULTRA's integrated campaign that features great creative and a sound marketing strategy. 

Check out an ad from their latest campaign: 

 

 

2) Spotify Business Features

It's music to our ears that Spotify is offering businesses the ability to visualize and analyze consumer behavior trends that are correlated with the type of background music being played at a location. These insights will help businesses select music that will influence consumer behavior whether that's increasing sales, attracting new customers or impacting their in-store experience to retain them or usher them out the door. 

Click here for more information.

3) Augmented Reality

In the race to dominate augmented reality Snapchat and Facebook are battling it out. It's an interesting scenario as Snapchat caters to users share content privately whereas Facebook users tend to share publicly. The team agrees that the platform who understands consumer behavior best will be the most succesfully at pushing augmented reality.    

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The Best Ad of the Week: 

 

The Other Best Ad of the Week: 

 

Runner Up Best Ad of the Week: 

 

Stay tuned for Sherpa's next Talking Shop Podcast. Subscribe on Google Play, iTunes or SoundCloud

Find us on Twitter at: @TweetsBySherpa | @StewSaidIt | @WhosThatMikeB | @alexmartin9

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